A lot of businessmen strive to give what's best for their customers. As competition becomes tougher, you want only what's best to keep your customer's loyalty. So as everyone is working hard to become competitive, you should be concentrating on building a value-based business.
We've talked about establishing the value ladder for the product, now you should be sending your customers to that value ladder. In order to entice customers up the value ladder, a marketer should recognize and promote the ever increasing value gained for each step that the customer ascends. For example, if the marketer’s product is information, the value ladder may ascend from books to CDs to DVDs to seminars to one-on-one coaching. As a customer moves up the ladder from watching DVDs to attending a seminar, he will gain more information, see more success, and make more money. As he sees more and more benefits, the customer will want to go to the next level of the ladder in order to achieve even more success.
In fact, the customers should have the same exact goal as the marketer. They should have a goal to ascend through the value ladder as they receive advantages from each level. In order to help them see this goal, the marketer should show and teach the customers that there are higher levels of value. There are more benefits out there for them.
Unfortunately, many marketers are scared of their customers. They are afraid that the customers will get mad if they try to sell them one more thing. But if a marketer believes in his products and the value they provide, then he has an obligation to get those products into the hands of his customers.
The marketer’s focus should be on building value for the customer, not just making money for himself. A business owner will not be afraid or ashamed to market a product that he believes will benefit his customer. If he has his customers’ best interests at heart, he will want to push them through the value ladder.
If customers understand their success is the marketer’s motivation, they will have the same goal as well. They will want to move through each level of the value ladder because at each level they will receive even more advantages than they did at the previous level. When the marketer’s goal and the customer’s goal mesh, then a value based business has been created and everyone benefits.
Every businessman's goal is to have a long term relationship with their customers. There's only one best way to achieve it, that is to provide a great value for them. Customers will pay different prices for the same content delivered in different ways. That is based on their lifestyle, or just depends on how they go through with it.
Providing convenience for your customers is beneficial to them and more beneficial on your part as a business owner. So rather than focusing on the money, focus on the value you can give to your customers. Create a system where value increases as you create a long term relationship with your customers. Establishing the value ladder will make you more money at the endpoint.
Here's how to work on your value ladder:
- The bottom step of the ladder is text—an e-book or a hard copy book. People will pay the least amount of money for a book, and it will probably cost you much time and effort to write it.
- The next step is audio. Same content, but people will pay a little more because it’s easier than reading a book and you can take it anywhere with you and listen to it.
- The next step on the value ladder is video. Here people can watch the presentation, see the power point slides, and watch you give examples on DVD. And, yes, they’re willing to pay more for that.
- Next come seminars. This is a live setting where people can ask questions, and you can explain things better in response. You provide more value, and you can charge more for it.
- The next step is live training, like one-on-one coaching. People have one-on-one access to a coach, which means again higher value.
- Then you can become a business partner with others.
- The final step is ownership. You can do franchising—provide the opportunity for people to own parts of your company. Obviously the price increases as the value you provide increases.
So instead of working too much for the money, first provide value to your customers and money will just follow.
 Starting your internet business seems so hard especially when you don't have any idea at all. But in this post let us simplify the process. It is not really that hard as what you think.
When you have decided what niche you may be good at, here's how to get started. Creating your system outline is the first thing you need to do. Here how it works:
- First, create an outline. The most important recommendation here is not to base your outline on your own thoughts only. Solicit customers’ feedback. Find out the number one question they have about the topic. You can do this by posting messages on related forums, and you’ll be amazed at the different kinds of responses you will get.
- Next, make sure your outline is very modular. Break down the main topic into different modules or chapters. This will come in handy later on.
- Then, give each module a headline such as “Discover the Secrets of…” and “How to …” just as you would do in a sales letter.
- Lastly, make sure that each module can become a product in and of itself. Your sections should have big enough ideas that each can be a project that stands alone if needed. This is going to be very important later when we talk about ramping up and making more and more money.
Now that you have this guide, basically you now know how to start. So start jotting down notes now if you want to reach the success that others are enjoying now.
You know why a lot of people turn to affiliate marketing? It is because it is easy money. You don't need to create a product on your own, instead you just help other people promote or advertise their product or services and earn a commission out of that. The more people you sign-up or recruit, the more money you can make.
It's pretty easy, with this type of business, you do the work only once, then wait for the people to start ordering. It is what we call "residual income", promoting a product or service once and get paid continually on a regular basis.
An excellent way on how to earn residual income with one promotion is to find a very good product to promote, something like people will find it valuable. You will be making more money with almost no effort.
What is Micro-continuity by the way? Well, it is a business model which can give you an online income stream. When you are enrolled in a program which you pay in a recurring basis, say weekly,monthly or quarterly and only ends when you cancel your membership is not a micro-continuity, it's just a regular continuity program. Micro-continuity has a beginning and an end date.
So why Micro-continuity is a superior business model over other business approaches? This type of approach is applicable to all markets. You don't need to be a marketing expert to use this and for newbies, need not worry because the whole system is easy to set up, easy to implement and very simple to maintain.
Unlike in the past, you need to undergo some difficult and complicated processes to complete a product up to marketing. You are also required to submit new content every month or so but with Micro-continuity, you can literally walk away once set up and take long breaks but still be earning a steady stream of income.
Using Micro-continuity is also the best way to recycle your old contents and create a new and a more desirable product. So if you are looking for a system that is easy to set up, can earn you more money and live the life you've been dreaming of, then Micro-continuity is the answer to that.
Networking at live events is an excellent way to find prospects in your business and a great opportunity to find new business contacts to help your business grow. Not only you'll get new ideas and information at the event but you'll have a chance to meet like-minded people and could become your partners in business later on.
Attending live events could give you more training by learning from the experts, getting inspirational advices and practical information to use in your business. While enjoying the drinks and canapès, you can do networking with like-minded guests, entrepreneurs and business experts. This is the great chance to talk about your business and who knows, you'll do business together after the event. Great deals can happen when attending any live events.
If you are seeking to grow your network, then it is best to grab every opportunity like this gatherings. It would be great seeing people personally after being friends on Facebook and Twitter, it can deepen the relationship and soon be building trust and you've found a way to do business together.
So grab the chance to attend events and not only learn from the experts, but also make new contacts and learn new ideas from other people attending the events. Introduce yourself to them and talk about your business. Now what's more important is, collect business cards. Collect from all different types of companies. Later on, you may be needing to contact these numbers and get in touch with these people and do business together.
You want to earn more profits? Simply create more different packagings. If you have noticed some companies have created different packagings of their products to cater the different types of their customers.
For example, Nescafe Classic has a 300g pack, 150g pack, and a 90g pack. Customers do have a choice what packaging to pick. That would depend on the customer's affordability or able to consume over a period of time. Then Nescafe has this 3n1 packaging also. Its already complete with milk and sugar. If you want a mixed coffee in an instant just pour it at once. Another example, my favorite chip has come out with a new packaging which is resealable. If you can't consume all the chips then you can reseal it to maintain its crispiness. Another good example is the Nestea iced tea, they have this concentrated pack but when you're on the go, you can grab the bottled one which is already mixed. It's still the same iced tea but it is easier to grab a bottled one.
So think about your products. If you are offering an information product, how are you going to reach different types of customers. Not all people go online and have time to read. Think of ways how you could reach these people. Try to think of ways in which people can still avail of your product even when doing other things. Provide what is the easiest for your customers and they won't bother paying more for the most convenient one. Give them choices how they are going to use your product.
If you have an e-book, you can publish a hard bound copy of that, then have it also in CD or DVD or combine all these four making it an excellent package and that can give you more and more profits. Be creative and think of fun ways on how to make more money with different packagings.
Most companies spend too much on advertising their products or services just to create a long-term branding. They need to do that to keep people posted about their product or service. But why do you need to have a long term branding if you know you have a good product or service and no doubt people would always choose the good ones.
With all the hype out there in marketing, most people go with the latest and with what they commonly see everyday. That's why you need to build a long-term branding to always remind people about your product or service. They may not need it right now but when they do, they'll know where to look.
That's the importance of long-term branding, you don't need to ask people to come to you instead they are the ones who come to you to get your product or service. Because you have established a long-term branding, people are kept reminded about your product or service.
When it comes to internet marketing, it's a big challenge to on how to reach your customers long-term and provide them with updated information. But like many companies, they have created ways on how to do that aside from paying expensive advertisements. If you have noticed some other companies give out stuffs that are useful for customers and are something that they'll be looking at consistently, like pens, shirts, calendars, ref magnets, mugs, etc. with their logos, contact numbers or pictures on it.
Giving something for free like these things mentioned, is an excellent way to reach your customers long term. In this way you can get away with those costly ads and plus the fact you are providing useful things to your customers. The challenge is how are you going to make your product stick to customers' minds. So provide something that your customers will be consistently looking at. You just have to be creative. As a business owner, you want to have a product that will last and eventually earn more profits from it.
StumbleUpon.com is really a cool site where you can submit your site to make it visible to search engines. Before you can start stumbling, you need to download the toolbar and be ready to give a thumbs up or thumbs down whenever you come across to a site that catches your attention.
Using stumble upon to boost traffic and seo is free and you can search for other sites that you might find interesting too at your fingertips! First stumble your site and always put a description what is your site all about. StumbleUpon lets you rate other sites and determines your likes and dislikes and then recommend you the sites that you might get interested in based on your ratings.
So you need to rate other sites that is related to yours so that other stumblers will have the opportunity to rate your site too. The more you get positive feedbacks the higher your site gets ranked and the more traffic you'll get to your website.
So download the toolbar now and thumbs up or thumbs down websites now.
If you are looking for ways to quickly grab the attention of your Joint Venture partner's attention, think of creative ways on how to impress them. Come up with creative ways to contact people instead of just using the same old email or phone book methods.
Grabbing your Joint Venture partner's attention could be challenging, considering a tough competition out there with people seeking joint ventures. If you are one of them, make your offer unforgettable.
If you are sending a letter, make it personalized, send gifts and for sure they will thank you for that. For example, I was trying to get in touch with someone, but I just could not track him down. So I came across his home address, called Pizza hut, and had a bunch of pizzas delivered to him. I also had them write a note for me to stick with the pizzas. Sure enough, he called me that same day to say thanks.
So that's it, just be unique. Be creative in grabbing your joint venture partner's attention and for sure you'll find more success.
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